{"title":"Beni x FRAMA","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA collaboration between FRAMA and Moroccan-rug maker Beni, Terrain is a limited series of neutral, flat-woven rugs inspired by the serene simplicity of our surroundings.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"beni-rug-sand-medium","title":"Beni x FRAMA Rug | Sand | Medium","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRooted in honesty and observation, Terrain is a distilled collection of undyed, flat woven Moroccan rugs that pays homage to the unadorned beauty of wool and landscape—and presents the first collaboration between FRAMA and Beni. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eAvailable in three organic variations, each quiet tone draws its pure pigment directly from the High Atlas Mountain sheep that was sheared to achieve it. The middle ground of the Terrain series, Sand is a timeless reminder of nature’s infinite cycle of beauty. Every rug first begins as a single loop of wool, and Sand expands this essential understanding of the material. \u003c\/span\u003e\u003c\/p\u003e","brand":"FRAMA","offers":[{"title":"Medium \/ Sand","offer_id":53168598679901,"sku":"6904","price":18225.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0593\/5126\/9564\/files\/BENI-x-FRAMA-Sand-Medium-Rug.webp?v=1724919290"},{"product_id":"beni-rug-salt-small","title":"Beni x FRAMA Rug | Salt | Small","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRooted in honesty and observation, Terrain is a distilled collection of undyed, flat woven Moroccan rugs that pays homage to the unadorned beauty of wool and landscape—and presents the first collaboration between FRAMA and Beni. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eAvailable in three organic variations, each quiet tone draws its pure pigment directly from the High Atlas Mountain sheep that was sheared to achieve it. The lightest hue in the Terrain series, Salt is a meditative reflection of nature’s inexplicable ability to calm the senses and restore balance—adaptable and serene in tone. \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"FRAMA","offers":[{"title":"Small \/ Salt","offer_id":53168567451997,"sku":"6900","price":11600.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0593\/5126\/9564\/files\/SALT_SMALL_7b5203e8-9d04-45b1-9aba-7e784907ba78.png?v=1752149082"},{"product_id":"beni-rug-soil-large","title":"Beni x FRAMA Rug | Soil | Large","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRooted in honesty and observation, Terrain is a distilled collection of undyed, flat woven Moroccan rugs that pays homage to the unadorned beauty of wool and landscape—and presents the first collaboration between FRAMA and Beni. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eAvailable in three organic variations, each quiet tone draws its pure pigment directly from the High Atlas Mountain sheep that was sheared to achieve it. The darkest hue in the Terrain series, Soil represents the ingenious composition of nature and how it adapts to life over time. In an interior space, Soil sets the same warm, grounded foundation.\u003c\/span\u003e\u003c\/p\u003e","brand":"FRAMA","offers":[{"title":"Large \/ Soil","offer_id":53168628400477,"sku":"6908","price":27610.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0593\/5126\/9564\/files\/BENI-x-FRAMA-Soil-Large-Rug_51fe4b7d-5e18-49bf-97f5-40ad6d0cfb3a.webp?v=1725016911"},{"product_id":"beni-runner-rug-soil-small","title":"Beni x FRAMA Runner Rug | Soil | Small","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRooted in honesty and observation, Terrain is a distilled collection of undyed, flat woven Moroccan rugs that pays homage to the unadorned beauty of wool and landscape—and presents the first collaboration between FRAMA and Beni. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eAvailable in three organic variations, each quiet tone draws its pure pigment directly from the High Atlas Mountain sheep that was sheared to achieve it. The darkest hue in the Terrain series, Soil represents the ingenious composition of nature and how it adapts to life over time. In an interior space, Soil sets the same warm, grounded foundation. \u003c\/span\u003e\u003c\/p\u003e","brand":"FRAMA","offers":[{"title":"Small Runner \/ Soil","offer_id":53168740860253,"sku":"6924","price":5890.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0593\/5126\/9564\/files\/BENI-x-FRAMA-Soil-Small-Runner.webp?v=1724919625"},{"product_id":"beni-runner-rug-salt-small","title":"Beni x FRAMA Runner Rug | Salt | Small","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRooted in honesty and observation, Terrain is a distilled collection of undyed, flat woven Moroccan rugs that pays homage to the unadorned beauty of wool and landscape—and presents the first collaboration between FRAMA and Beni. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eAvailable in three organic variations, each quiet tone draws its pure pigment directly from the High Atlas Mountain sheep that was sheared to achieve it. The lightest hue in the Terrain series, Salt is a meditative reflection of nature’s inexplicable ability to calm the senses and restore balance—adaptable and serene in tone. \u003c\/span\u003e\u003c\/p\u003e","brand":"FRAMA","offers":[{"title":"Small Runner \/ Salt","offer_id":53168662872413,"sku":"6920","price":5890.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0593\/5126\/9564\/files\/SALT_SMALL_RUNNER_a1b7a514-5a96-4951-a945-c4714d3190a2.png?v=1752149008"},{"product_id":"beni-runner-rug-sand-large","title":"Beni x FRAMA Runner Rug | Sand | Large","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRooted in honesty and observation, Terrain is a distilled collection of undyed, flat woven Moroccan rugs that pays homage to the unadorned beauty of wool and landscape—and presents the first collaboration between FRAMA and Beni. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eAvailable in three organic variations, each quiet tone draws its pure pigment directly from the High Atlas Mountain sheep that was sheared to achieve it. The middle ground of the Terrain series, Sand is a timeless reminder of nature’s infinite cycle of beauty. Every rug first begins as a single loop of wool, and Sand expands this essential understanding of the material. \u003c\/span\u003e\u003c\/p\u003e","brand":"FRAMA","offers":[{"title":"Large Runner \/ Sand","offer_id":53168683188573,"sku":"6923","price":7365.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0593\/5126\/9564\/files\/BENI-x-FRAMA-Sand-Big-Runner_2d2f67fe-4188-4d7e-96bb-97167602e73f.webp?v=1752148998"}],"url":"https:\/\/framacph.mom\/collections\/beni-x-frama.oembed","provider":"FRAMA","version":"1.0","type":"link"}